Frequently asked questions
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Established in 2007, The Terrace was initially owned by AIK Fotball until 2010. With two thriving stores in Stockholm and Gothenburg, the brand became a prominent name in casual fashion. Unfortunately, the pandemic in 2020 led to the closure of its physical stores.
Since 2023, The Terrace has undergone a transformation under new ownership, introducing a fresh, closed, exclusive community concept. Throughout its history in Europe, The Terrace Stockholm has been a key player in preserving and advancing the casual fashion legacy established in the 1970s and 1980s. Recognized as a significant influencer in the European fashion landscape, The Terrace Stockholm offers curated collections inspired by classic and premium brands associated with casual, clobber and terrace clothing.
History about The Terrace Stockholm:
- Founded in 2007, The Terrace was fully owned by AIK Fotball until 2010.
- Since 2010, The Terrace has operated independently, without exclusive allegiance to any football team.
- The brand flourished with two prominent stores in the Swedish cities of Stockholm and Gothenburg.
- Unfortunately, due to the pandemic, the physical stores had to be closed.
- Since 2023, The Terrace has been under new ownership with a new concept.
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Casual, clobber, and terrace clothing have deep roots in the vibrant history of UK football culture, particularly during the 1970s and 1980s. Emerging as a distinctive subculture, casuals became synonymous with a smart yet casual style, expressed through high-quality and designer clothing. The term "clobber" encapsulates the fashionable and often expensive apparel that became a hallmark of this subculture.
Terrace fashion specifically refers to the clothing styles associated with football terraces. These areas were historically gathering places for fans to support their teams. Terrace fashion is marked by a blend of casual and sporty elements, incorporating both classic and premium brands. It reflects a sense of identity, pride, and camaraderie among football enthusiasts.
A brief Overview:
- These styles have deep connections to the dynamic history of UK football culture, notably flourishing during the 1970s and 1980s.
- Casuals emerged as a unique subculture, embodying a smart yet casual aesthetic characterized by high-quality and designer clothing.
- The term "clobber" defines the fashionable and often pricey apparel that became a defining feature of this subculture, showcasing a keen eye for style among casuals.
- Terrace fashion specifically denotes the clothing styles associated with football terraces, historically significant gathering places for fans to passionately support their teams.
- Terrace fashion is marked by a harmonious blend of casual and sporty elements, featuring a mix of classic and premium brands.
- Beyond clothing, terrace fashion reflects a profound sense of identity, pride, and camaraderie among football enthusiasts, creating a unique cultural movement deeply ingrained in football history.