Our story

About The Terrace Stockholm

Established in 2007, The Terrace was initially owned by AIK Fotball until 2010. With two thriving stores in Stockholm and Gothenburg, the brand became a prominent name in casual fashion. Unfortunately, the pandemic in 2020 led to the closure of its physical stores.

Since 2023, The Terrace has undergone a transformation under new ownership, introducing a fresh new concept. Throughout its history in Europe, The Terrace Stockholm has always been a key player in preserving and advancing the casual fashion legacy established in the 1970s and 1980s. Recognized as a significant influencer in the European fashion landscape, The Terrace Stockholm offers curated collections inspired by classic and premium brands associated with casual, clobber and terrace clothing.

History about The Terrace Stockholm:

  • Founded in 2007, The Terrace was fully owned by AIK Fotball until 2010.
  • Since 2010, The Terrace has operated independently, without exclusive allegiance to any football team.
  • The brand flourished with two prominent stores in the Swedish cities of Stockholm and Gothenburg.
  • Unfortunately, due to the pandemic, the physical stores had to be closed.
  • Since 2023, The Terrace has been under new ownership with a new concept.