This season, Norse Projects collaborates with artist Matt Luckhurst to create a seasonal graphic on the Niels. Features a screen printed logo to the chest and back hem.

Matt Luckhurst is a Canadian creative director and graphic designer based in San Francisco. As well as working with some of the biggest brands in the world, Matt has co-founded The New Company: an agency that creates design and marketing systems aimed at shifting traditional perspectives in advertising and visual communication.


— Artwork by Matt Luckhurst
— 100% cotton
— Regular fit